Determinants of Consumers Purchase Intention towards Residential Apartments in Cumilla : Emprical Evidence from Silver Developers Ltd.

Abstract

This internship report shows and investigates Factors Affecting Consumer’s Intension to Purchase Residential Apartments in Cumilla. This study is based on Silver Developers Ltd. in Cumilla city. Chapter 1 contains introduction, objective the study and more. The objective of the study is to find out factors affecting consumer’s intension to purchase residential apartments. Moreover Chapter-2, the literature review shows that all constructs or variables which affect consumer’s intension to purchase apartment. The literature review shows that the independent variables are significantly related to each other. The independent variables are location, finance or price, living space, infrastructure facilities and environment and depend variable is purchase intension. Chapter-3, the company has long experience more than 14 years in accomplishing that in the past and is sure to be able to meet this challenge in the future as well. Chapter-4, the research methodology is been termed as the procedure being used for collecting the data and information in order to gain in-depth knowledge about any of the subject matter. This helps to describe total number of questionnaire that was distributed among customer is 204 in which a total of all questionnaires were completed filled and truly responded. This report is both analytical and descriptive to analyze and describe the affecting factors consumer’s intension to purchase apartment. IBM SPSS 25 is being used for the analysis of the report. Chapter-5, the finding of the study shows that all of the independent are significantly related with each other and they have significant impact on the dependent variable that is response. The result of the study shows that location, price or finance, living space infrastructure facilities and location is the most effective factor location which hassignificantly high impact on the generation of positive customer purchase intension. Chapter- 6, from the results it is concluded that the residential real estate contract should consider the top-most preferences to the main factors that customers theorize in their decision-making procedure before their active deal residential apartments like as near education & medical facilities.