Factors Influencing Supply Chain Management towards FMCG Sector: A Study on Pran-RFL Group

Abstract

PRAN means life, and we stand for the taste of life. Every day we’re sending out this taste to 145 countries with our numerous agro-food products of 10 different categories, including snacks, confectionery, dairy, juices, carbonated beverages, mineral water, baked items, culinary, drinks and biscuits. We’re the largest food-beverage company in Bangladesh and admired by millions of people globally. Since the beginning of PRAN in 1981, we’ve been working to improve rural livelihood by contributing to the rural and national economies, creating employment and exporting. PRAN has devoted itself to the betterment of society and environment. That’s why we’re continuously extending our help to the communities and finding ways to reduce our environmental footprints to achieve a greener earth. The research investigates the importance of Supply Chain Management towards FMCG Sector Bangladesh. In the research, Supply Chain Management was selected as dependent variable and Demand Forecasting, Supplier Management, Inventory Management, Logistics & Distribution, Retailer & Distributor Collaboration was selected as independent variable. The number of respondents was hundred Thirty-Two. To gather the data from the respondents, a self-administered questionnaire was generated for the both face to face data collection in offline and the link was uploaded in 'Google form' and send to their messenger, Facebook group, Facebook page, Email via online. The respondents were dealer, consumer, and university student. Questionnaire was made up of close ended question and survey research method was used that involved in collecting data from questionnaire. Correlation co-efficiency and multiple regression analysis were used to analyze the data with the aid of statistical package for social science (SPSS) version 25. The finding revealed that Demand Forecasting, Supplier Management, Inventory Management, Logistics & Distribution, Retailer & Distributor Collaboration positively affects the Supply Chain Management. The Pran-RFL Group has a bright future in Bangladesh as domestic demand is rising every day.