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UNDERSTANDING GREEN CONSUMPTION INTENTION AND BEHAVIOR THROUGH MULTIDIMENSIONAL ATTITUDES AND SUBJECTIVE NORMS: EVIDENCE FROM BANGLADESH’S ORGANIC COSMETICS MARKET

UNDERSTANDING GREEN CONSUMPTION INTENTION AND BEHAVIOR THROUGH MULTIDIMENSIONAL ATTITUDES AND SUBJECTIVE NORMS: EVIDENCE FROM BANGLADESH’S ORGANIC COSMETICS MARKET

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UNDERSTANDING GREEN CONSUMPTION INTENTION AND BEHAVIOR THROUGH MULTIDIMENSIONAL ATTITUDES AND SUBJECTIVE NORMS: EVIDENCE FROM BANGLADESH’S ORGANIC COSMETICS MARKET

Dev, Arobindo Bikash (Comilla University, 2025-06-29)

This study investigates the psychological and social determinants of green consumption behavior in Bangladesh’s organic cosmetics market by extending the Theory of Planned Behavior (TPB). Using a structured questionnaire, ...