The purpose of this study is to determine how Chattogram real estate businesses' branding is impacted by the marketing mix. A combination of convenience and random selection was used to choose 127 responders in all. ...
An impulse buying being growing concept and idea has become an important part of enhancing sales in retail store sitting. Retailers and marketers tend to devise strategies to plan for such behavior. Although there are lot ...
Social media strategies have emerged as vital components in the rapidly advancing domain of digital marketing, exerting a profound influence on consumer behavior and nurturing brand loyalty. This research explores five key ...
Rigan, Md. Abdullah Al Masum(Comilla University, 2025-06-29)
This internship report shows and investigates Factors Affecting Consumer’s Intension to
Purchase Residential Apartments in Cumilla. This study is based on Silver Developers Ltd. in Cumilla city. Chapter 1 contains ...
This internship report, titled “Impact of Digital Marketing on Customer Satisfaction: A Study on Easyfie,” explores how digital marketing strategies influence customer satisfaction in the context of a growing Bangladeshi ...
This study explores the key factors that influence consumers’ preferences when selecting
cement for construction purposes, focusing on Unique Cement Industries in Bangladesh. As the construction industry rapidly expands, ...
Purpose: The primary objective of this study is to examine the effects of service quality,
product quality, and after-sales service on customer satisfaction, with a specific focus on
OPPO Bangladesh Ltd. The study aims ...
The real estate sector is one of the fastest growing and challenging sectors in Bangladesh.
The study aims to measure the customer satisfaction towards the real estate company in Cumilla City. The descriptive nature of ...
Kazi and Kazi Tea Estates Limited is a Business concern of Gemcon Group. Kazi & Kazi Tea Estate Ltd. is the first and only internationally certified 100% organic tea in Bangladesh. It started its journey in 2000 through ...
This research explores how green marketing influences people’s decision to buy
environmentally friendly products, focusing on PRAN-RFL Group, a major company in
Bangladesh. As more people become aware of environmental ...
The rapid growth of digital streaming platforms has significantly changed the way
people consume entertainment content, especially among younger generations. With
the increasing availability of AI-driven recommendations ...
PRAN means life, and we stand for the taste of life. Every day we’re sending out this taste to 145 countries with our numerous agro-food products of 10 different categories, including
snacks, confectionery, dairy, juices, ...
This research investigates the role of the Business Support Division (BSD) in enhancing service quality and customer satisfaction at Nagad Ltd., a leading Mobile Financial Service (MFS) provider in Bangladesh. Using analysis ...
Understanding consumer behavior is essential in today's competitive market. The purpose of this report is to investigate the Effect of Online Consumer Reviews that influence Customers’ Purchase Intention in the electronics ...
Hoque, Mohammad Azizul(Comilla University, 2025-06-29)
Real Estate business is a growing arena in Bangladesh. At present, these are a number of good Real Estate companies in our country. Real Estate business is an important factor in Bangladesh at present situation. In Bangladesh, ...
The research report titled “Digital Entrepreneurship Intentions Among Public University
Students in Bangladesh: The Role of Texort.” is aimed at exploring what are the factor for
digital entrepreneurships. This also ...
This study investigates the psychological and social determinants of green consumption
behavior in Bangladesh’s organic cosmetics market by extending the Theory of Planned
Behavior (TPB). Using a structured questionnaire, ...
The glass industry plays a crucial role in meeting the aesthetic needs of consumers. Companies, especially in developing economies like Bangladesh, are having a hard time understanding the sales force capabilities factors ...
Since climate change is becoming a major issue, it is important to understand how Gen Z in Bangladesh responds to environmental issues—especially through digital media like social media. This study explores how social media ...
This study aims to explore the factors that influence the brand image of real estate companies in Cumilla City. The data were collected from 73 respondents by survey method through a structured ...