Abstract:
In Bangladesh. Public Relations (PR) is an essential part of public sector offices. Its ultimate goal is to build trustworthy relationship with different stakeholders like general people, organizations, business entities and others, which leads to increase productivity and client’s satisfaction. The study attempted to review the roles, reality and challenges of PR in Bangladesh through content analysis and observation methods. It was found that in the country, PR activities are commonly maintained by public Relations officer (PRO). Findings indicated that since the government has been trying to play people’s friendly pro-active role by reaching with its services to the doorsteps, the PR roles have become more diversified. But reality is that PR role in the country is not dynamic in public sector rather it is still static. Some challenges such as lack of recognized code of conducts and ethics, absentia of PR role in policy level, lack of career path, not recognized as specialized profession and lack of research and training were identified. It is suggested that due attention, career path formulation. Proper training, logistics etc. could be ensured in PR profession which are ultimately necessary in the perspectives of’ Digital Bangladesh’ and ‘sustainable Development Goals’ (SDGs).
